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Labubu is a central character in The Monsters, an art toy series created by Hong Kong-based illustrator and designer Kasing Lung. Inspired by Nordic folklore, the series depicts a whimsical world of elf-like creatures with mischievous and endearing personalities. While not part of an animated or television series, Labubu has gained international popularity primarily through its wide range of collectible figures released under Pop Mart’s blind box model.
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The character appears in numerous themed blind box collections, each offering a unique variation and often including standard, hidden, and rare versions. Some notable series include:
"Exciting Macaron" (October 2023): A pastry-inspired set featuring Labubu as a variety of sweet treats, released in both keychain and standard figure formats.
"Have a Seat" (July 2024): This series showcases Labubu in relaxed sitting poses, including special soft vinyl versions and a secret "DuoDuo" figure.
More: How to tell between real and fake Labubu?
In addition to these standard lines, Labubu has been featured in multiple limited editions and collaborative releases, such as:
A Coca-Cola themed blind box series (late 2024)
A One Piece collaboration set (early 2025)
Museum-exclusive editions like “Labubu’s Artistic Quest”, launched in partnership with the Louvre.
More: All Labubu Series (1st) --- The Monsters Mini Figures Series 1 (2016)
All Labubu Series (2nd) --- The Monsters Mini Figures Series for TTF (2017)
Overall, Labubu belongs to a growing and versatile family of collectibles that continues to expand through creative themes, high-profile collaborations, and special editions, making it one of the most recognizable characters in the designer toy community.