Will the Labubu FIFA Collection Be a Limited Edition? What Collectors Need to Know

Updated: June 16, 2026

If you've been trying to buy the Labubu x FIFA World Cup "Catch the Win" plush, you've probably seen the same scene play out: you find it in stock, add it to your cart, hesitate for a moment — and by the time you check out, it's gone.

This has led to one big question echoing across collector forums, TikTok comments, and Reddit threads:

Is this thing actually limited edition, or should I just wait for a restock?

The short answer is more nuanced than you'd expect. Here's everything US collectors need to know.

The Short Answer

The "Catch the Win" blue Labubu is NOT a limited edition. Pop Mart customer service has confirmed it is a non-limited item with ongoing, irregular restocks. The collaboration itself is a special series tied to the 2026 World Cup, but the company is actively producing more stock rather than creating artificial scarcity.

The brown Labubu from the Opening Ceremony? That's a different story — but more on that later.

Why Everyone Thinks It's Limited

Let's be honest: the vibes around this drop scream "limited edition." Here's why:

• Instant sellouts — The April 2 online launch sold out within hours on Pop Mart's US site
• Strict purchase limits — 2 per customer on the plush and keychain
• Resale prices spiked — Up to $190+ on StockX and eBay during peak FOMO
• "World Cup collaboration" — Events like the World Cup are inherently time-bound, so the collection feels like a "you had to be there" moment
• The Opening Ceremony bump — After giant Labubus appeared on the pitch on June 11, 2026, sales surged 30x and inventory vanished across all channels

When you see those four factors together, it's natural to think Pop Mart is running a classic limited-edition scarcity play.

But the data says otherwise.

The Evidence: This Is NOT a Limited Scarcity Item

Here's what we know from multiple sources, including Pop Mart's own statements and observable market behavior:

1. Pop Mart Customer Service Confirmed: Non-Limited

Multiple Chinese and international news outlets have reported that Pop Mart customer service explicitly stated the blue "Catch the Win" Labubu is a non-limited item. It will receive ongoing replenishment across sales channels — not a single-and-done production run.

2. Restocks Have Been Happening Consistently

Since the April 2 launch, Pop Mart has restocked the collection multiple times across different channels:

The fact that you can buy a "limited edition" on Amazon with free overnight shipping is telling. Truly scarce collectibles don't sit on Amazon's virtual shelves for weeks.

3. The Resale Market Has Already Cooled

At peak hype (early April and again after the June 11 Opening Ceremony), resale prices hit $190–$200. But as of mid-June, prices on StockX have settled back to $128–$165 — barely above or even below the $150 MSRP.

The resale premium is collapsing because supply is catching up with demand. That doesn't happen with a truly limited edition.

4. Pop Mart Intentionally Expanded Supply

According to Chinese collector reports, Pop Mart made a deliberate decision to expand production capacity for this collaboration — prioritizing fan demand over the kind of scarcity that drives long-term resale value.

What IS Actually Limited in This Collection?

While the "Catch the Win" plush is non-limited, there are genuinely scarce elements worth knowing about:

🟤 The Brown Labubu (Opening Ceremony Version)

The brown Labubu that appeared alongside the blue one at the June 11 Opening Ceremony is not and will not be released as a consumer product. It was a stage costume character, not merchandise.

• Is it being sold? No.
• Will it ever be sold? Pop Mart has made no announcements. Assume it won't happen.
• Are people selling "brown Labubu" online? Yes — and they are all counterfeits or scams.

If you see a listing for a brown Labubu FIFA plush, run. It doesn't exist.

🎯 Secret/Hidden Variants in Blind Boxes

The blind box items (Glass Cup, Lanyard, Mini Bag, etc.) each have a secret rare variant — and those ARE genuinely limited. For example:

• The Glass Cup "Coronation Moment" hidden edition (original retail: ~$13) has resold for up to 5x on secondary markets
• These secrets have traditional blind-box scarcity — roughly a 1-in-24 or similar pull rate

If you're hunting for secrets, that's where the real "limited edition" energy lives in this collection.

🏆 The Collaboration Window Itself

Here's the one thing that IS time-limited: this specific collaboration between Pop Mart and FIFA. Once the World Cup ends on July 19, 2026, this collection will eventually exit production. Pop Mart won't be selling "FIFA World Cup 2026" merchandise in 2028.

So while the plush isn't numbered or artificially scarce, it's not a permanent mainline item either. Think of it as "limited-run" rather than "limited-edition."

What This Means for US Buyers

✅ DO:

• Buy at retail ($150) on Amazon — It's in stock right now
• Wait for restocks if Amazon is sold out — more are coming
• Sign up for Pop Mart US email alerts for website drops
• Buy the keychain ($32.99) as a budget-friendly entry point
• Enjoy the collectible — It's a legit piece of World Cup 2026 history

❌ DON'T:

• Pay $190+ to scalpers — Restocks will bring prices back to MSRP
• Fall for "brown Labubu" listings — They are all fakes
• Assume it'll be worthless after the World Cup — The blue plush is still a unique collaboration piece with historical significance
• Ignore authenticity checks — Counterfeits are circulating

💡 The Smart Strategy

1. Right now: Check Amazon (Pop Mart Official) — it's the most reliable source at MSRP

2. If sold out: Wait 1–2 weeks. Pop Mart restocks frequently.

3. If you miss the World Cup entirely (after July 19): The secondary market may rise again once production stops. If you want it, buy before the tournament ends.

4. For blind box secrets: Buy in-store if possible (you can feel the boxes), or buy sealed boxes from reputable retailers

How to Spot a Fake (Important)

Counterfeit Labubus are already flooding the market, especially on unverified third-party platforms. Here's how to authenticate yours:

Golden rule: If a deal looks too good to be true on eBay or Facebook Marketplace, it probably is.

The Final Verdict

Bottom line: The Labubu FIFA collection is best understood as a "limited-run collaboration" — finite in availability but not artificially scarce. Pop Mart is choosing to make it accessible rather than exclusive, which is great news for fans who just want the cute blue monster in a soccer jersey.

The real scarcity isn't the product — it's the moment. This is the first time a Chinese original IP has appeared on a FIFA World Cup stage, and the blue Labubu in its little cleats and jersey is a genuine piece of pop culture history.

Don't let FOMO trick you into overpaying. But don't sleep on it forever either — the World Cup won't last forever, and when it's gone, this particular Labubu will be too.

What do you think — are you waiting for a restock or did you grab one at launch? Are you hunting for the secret blind box variants?