Labubu FIFA Collection: Release Date, Price & Availability Guide

Last updated: June 16, 2026

The Labubu x FIFA World Cup 2026 collaboration is one of the hottest toy drops of the year. Whether you're a seasoned Pop Mart collector or a soccer fan who just fell in love with that blue fuzzy monster at the Opening Ceremony, this guide covers everything you need to know to get your hands on the collection in the United States.

Quick Overview

Total items in the collection: 12

Release Timeline

🗓 Key Dates at a Glance

US Release Details

Unlike the China launch (April 2 at 10 PM Beijing time), the US release followed Eastern Time:

• Online: April 2, 2026 at 10 PM ET on popmart.com
• In-store: April 3, 2026 at Pop Mart locations (NYC, Los Angeles, and other flagship stores)

The most important thing to know: online drops happen at 10 PM ET. Mark your calendar and set an alarm if you're chasing a restock.

Complete Price Breakdown (USD)

⚽ "Catch the Win" Vinyl Plush Doll — $150

The flagship item. Here's what you're getting:

Resale range: $128 (StockX low) to ~$190+ (peak hype). Currently settling around $150–$165 as restocks hit Amazon.

⚠️ Brown Labubu warning: The brown version that appeared at the Opening Ceremony is a costume character only. No consumer product has been announced. Do not fall for scams claiming to sell it.

🔑 Vinyl Plush Pendant Keychain — $32.99

The most accessible entry point. Comes with a soccer ball charm and a colorful woven lanyard.

• Price: $32.99
• Best for: Bag customization, gift-giving, or testing the waters before committing to the $150 plush
• Status: Often sells out but restocks regularly

📦 Blind Box Collection — $12.99 to $29.99

Each blind box is a mystery — you won't know which color or variant you're getting until you open it. There's also a secret rare variant in each category.

The Glass Cup hidden edition ("Coronation Moment") has seen the highest resale multiplier — up to 5x the original $12.99 price on secondary markets. If you're chasing secrets, this is the one.

Where to Buy in the US (June 2026)

Here's the current availability status as of mid-June 2026. Act fast — items are moving quickly with the World Cup now in full swing.

✅ Online Retailers

✅ Physical Retailers

🛒 Amazon: Your Best Option Right Now

As of June 2026, Amazon is the most reliable source for US buyers:

• Pop Mart has an official storefront on Amazon — listings are legitimate
• Prime shipping (including free overnight at times)
• The "Catch the Win" plush is currently listed at $149.99
• Keychains are also in stock at $32.99
• Blind box items have limited availability — check frequently

⚠️ How to Avoid Fakes

With popularity comes counterfeits. Here are three quick checks to verify authenticity:

1. Holographic security sticker — Every legit Pop Mart Labubu has one

2. QR code — Links to Pop Mart's authentication database

3. Nine teeth — A real Labubu has exactly nine visible teeth. Count them.

If you're buying from a third-party seller (Walmart Marketplace, random eBay listings), use these checks before purchasing.

Purchasing Limits & Policies

Pop Mart has implemented strict purchase limits to combat scalping:

In-store: 2 per customer per visit, but you can re-queue and buy again if stock allows.

Restock Outlook

TL;DR: Restocks are happening. Don't panic-buy from scalpers.

Pop Mart customer service has confirmed that the blue "Catch the Win" Labubu is not a limited edition. The company has been doing continual replenishment since launch, and the post-Opening Ceremony demand surge triggered an accelerated restock cycle.

What to watch for:

• Amazon tends to get restocked first
• Pop Mart's US website sends email notifications for drops — sign up
• The World Cup runs through July 19, 2026, so expect Pop Mart to keep feeding inventory through the tournament

The Opening Ceremony Effect

If you're wondering why this $150 plush is suddenly everywhere, here's what happened:

On June 11, 2026, two giant Labubu mascots (one blue, one brown) appeared at the World Cup Opening Ceremony in Mexico City. It was the first time a Chinese-origin IP character had ever been featured on a FIFA World Cup stage.

The result:

• Google search volume for "Labubu World Cup" surged 300%+
• Sales on Chinese e-commerce platforms jumped 30x overnight
• US media coverage exploded — NY Post, Yahoo Shopping, People, Mashable, and USA Today all covered the frenzy
• Amazon inventory temporarily sold out, triggering a speedy restock

Labubu also appeared in the official FIFA World Cup 2026 music video (released May 2026), making it the first art toy IP ever featured in a World Cup official music video.

Frequently Asked Questions

Is the Labubu FIFA plush a limited edition?

No. Pop Mart has confirmed it's a non-limited item with ongoing restocks. Don't overpay on the secondary market.

Will the brown Labubu from the Opening Ceremony be sold?

No plans announced. The brown version was a stage costume character only. The blue "Catch the Win" plush is the only consumer product available.

Can I buy Labubu FIFA items in physical stores?

Yes. Pop Mart has brick-and-mortar stores in NYC and LA, and you can also find select items at BoxLunch and Hot Topic locations. World Cup host cities have Pop Mart pop-up shops.

Does Amazon have authentic Labubu FIFA items?

✅ Yes. Pop Mart operates an official storefront on Amazon. As long as you buy from that storefront (not random third-party listings), you're getting the real deal.

What's the best item to start with?

At $12.99, the Glass Cup Blind Box is the cheapest entry point — but it's also the hardest to find in stock. The $32.99 Keychain Pendant is the sweet spot: affordable, widely available, and instantly recognizable.

How can I tell if a Labubu is fake?

Real Labubus have: a holographic security sticker, a QR code linking to Pop Mart's verification database, and exactly nine teeth. If any of those are missing, it's a counterfeit.

Final Checklist

• [ ] Check Amazon (Pop Mart Official) for "Catch the Win" plush — $150
• [ ] Browse keychain pendants for a budget-friendly option — $32.99
• [ ] Sign up for restock alerts on popmart.com
• [ ] Visit a Pop Mart store if you're near NYC or LA
• [ ] If buying resale (StockX), don't pay over $165 — restocks are coming
• [ ] Verify authenticity: hologram sticker + QR code + 9 teeth
• [ ] Follow Pop Mart US on social media for drop announcements

Got your Labubu FIFA yet? Which item are you hunting for — the $150 plush, the $32.99 keychain, or the secret Glass Cup variant?