Who is Mokoko? The Pink, Fierce, and Viral Pop Mart Sensation

If you're into designer toys and collectibles, you've probably seen a fluffy, pink character with a sassy attitude popping up everywhere. This is Mokoko, one of the most hyped and valuable characters in the Pop Mart universe. But who exactly is this self-proclaimed superstar? Let's dive in.

The Origin Story: An Elf from the Nordic Woods

Mokoko is a creation of Hong Kong artist Kasing Lung, a featured artist for the global toy giant Pop Mart. The character belongs to THE MONSTERS elf troupe and is a proud member of the LABUBU family.

Mokoko's origins lie in Kasing Lung's "Elf Trilogy" picture books, created in 2015. The trilogy includes:

• The Mystery of Buca

• Pedro and the Maiden

• Miro's Requiem

Inspired by the artist's childhood exposure to European picture books, these stories are set in a mystical Nordic forest. The LABUBU family, including Mokoko, are ancient beings who have lived since before the Jurassic period, appearing as charming cameo characters throughout the books.

Mokoko's Personality and Look

You can recognize Mokoko instantly by its:

• Distinctive Fluffy Pink Hair

• White Belly

• Long, Curved Eyelashes

• Heart-Shaped Nose

But its most defining trait is its personality: Mokoko is famously self-absorbed, confident, and fabulous. This "diva" persona has made it a fan favorite.

From Picture Books to Pop Culture Phenomenon

After the LABUBU family became a core IP for Pop Mart in 2019, Mokoko got its big break as the exclusive mascot for the Pop Mart City Park in Beijing, which opened in 2023.

Since then, Mokoko's star has skyrocketed:

• 2024: Participated in the park's New Year activities with its Fall into Springseries.

• 2025: Launched its first single, "Pinky Sweety," and performed in the Spring Sweethearts Party. In a viral moment, Mokoko appeared at a Hong Kong festival in a "Diva Empress" costume—complete with dragon robes and a scepter—breaking the internet. It also performed a collaboration track, "Bubbling Up," with Pop Mart's flagship IP, MOLLY.

The Collector's Guide: Sizes, Series, and Soaring Values

For collectors, Mokoko is a serious business. Most products are vinyl figures released in limited "clamshell" blind boxes, leading to an intense aftermarket.

Primary Product Lines:

• 38cm Large Doll: The biggest and most display-worthy version. First released on January 1, 2024, in the Close to Sweetseries, with another 38cm version from Fall into Spring.

• 17cm Small Doll: The standard collectible size, first released on December 20, 2023. This size has numerous series, making it the core of any collection.

• 10cm Pin Wheel Series: A non-vinyl, smaller alternative.

The 17cm Series (So Far):

The 17cm Mokoko has been released in seven themed series, perfect for collecting:

1. Close to Sweet

2. Fall into Spring

3. The Blue Diamond

4. Magic of Pumpkin

5. Twinkly Fairy Tale

6. Jump into Summer

7. Fall Into Sweaters

Special Collaboration: In September 2024, Pop Mart released a crossover blind box series called "Find Mokoko," where Mokoko was hidden as the secret rare figure among other Pop Mart characters.

Why the Hype? A Look at the Investment Potential

Mokoko isn't just a toy; it's a status symbol and an investment. The demand is staggering:

• The Fall into Springseries had an original retail price of around $22\ast \ast .ByJune2025,theaverageresalepriceonthesecondarymarkethadskyrocketedtoover\ast \ast$500.

• In August 2025, a new Mokoko vinyl plush keychain had a retail price of $28\ast \ast .Evenbeforeitsofficialrelease,pricesonresaleplatformswerebeinglistedashighas\ast \ast$280.

Conclusion: More Than Just a Doll

Mokoko is a cultural phenomenon. It's a beautifully designed character with a rich backstory that has successfully crossed over from collectible toys into music, performance, and viral social media moments. For fans and investors alike, Mokoko represents the thrilling and lucrative world of modern designer toys.