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As of June 12, 2025, Labubu has released 37 series to date. Following our coverage of the 17th series, The Monsters × SpongeBob Series (2021), we now explore a thrilling sports-themed collaboration that captured the passion of football fans worldwide:
Release Date: May 28, 2021 (2021’s Second Release)
Format: Blind Box
Original Price: ~66 per case (6 boxes)
Current Market Value (2025): $250 for a full set (6 standard + 1 hidden)
Hidden Pull Rate: 1:72 (≈1.39%)
Hidden Value: "Lionel Messi Bang Goal" variant ranges $400
This series celebrated Argentine football excellence:
Official Collaboration: Licensed partnership with the Argentine Football Association (AFA)
Player Focus: Featured iconic Argentine stars in dynamic action poses
Compact Format: 6 standard figures + 1 hidden (smaller than typical 12-figure series)
Messi Dominance: Included three Messi variants (two standard, one hidden)
⚽ 6 Player Figures + 1 Hidden:
Lionel Messi Dribbling – Iconic dribbling posture, jersey #10
Lionel Messi Kick-off – Preparing to start play, jersey #10
Sergio Agüero Headed Goals – Mid-air header, jersey #?
Lautaro Martínez Victory – Celebratory pose, jersey #21
Leandro Paredes Celebration – Joyful victory moment, jersey #5
Paulo Dybala Skills – Demonstrating technical prowess, jersey #?
HIDDEN: Lionel Messi Bang Goal – Perfect shooting pose, jersey #10
🎨 Design Highlights:
Material: PVC with detailed Argentine team kit (blue-and-white stripes)
Size: 6–9 cm (standard scale)
Dynamic Poses: Captured signature player movements and emotions
Authenticity: Official team jerseys with accurate numbers and logos
💰 Market Analysis:
Modest Appreciation: 2–4x original value, influenced by player popularity
Hidden Premium: Messi’s "Bang Goal" commands significant value due to rarity and appeal
Football Fan Demand: Highly sought after by sports memorabilia collectors
Complete Sets: Typically range 250, but can spike with hidden figure included
⚠️ Authentication Tip: Verify jersey details (number font, AFA logo) and paint precision—counterfeits often lack sharpness.
This series demonstrated:
Sports Crossover Success: Expanded Labubu into athletic themes beyond previous casual sports
Regional Appeal: Strong resonance in Latin American and global football markets
Player Licensing: Set precedent for future athlete collaborations
Compact Series Viability: Proven success of smaller, focused sets
The Labubu AFA Seriesis a must-have for football enthusiasts and Labubu completists alike. Its combination of official licensing, player authenticity, and dynamic designs makes it a standout niche series. The hidden Messi "Bang Goal" remains a prized piece for both football and pop culture collectors.