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As of June 12, 2025, Labubu has released 37 series to date. Following our coverage of the innovative 31st series, The Monsters Mischief Diary Series (2024), we now explore a clever and playful 2024 release that played with the very concept of concealment and discovery in collectibles:
Release Date: April 11, 2024 (2024's Second Release)
Format: Blind Box
Original Price: ~$130 per case (12 boxes)
Current Market Value (2025): $400 for a full set (12 standard + 1 hidden)
Hidden Pull Rate: 1:144 (≈0.69%)
Hidden Value: "Kiddie Ride" variant ranges $100
This series presented a unique conceptual twist:
Camouflage Theme: Labubu disguised as everyday objects and urban elements
Solo Focus: Only Labubu appears, masterfully blended into environments
Visual Puzzle: Figures designed to "hide in plain sight" like visual riddles
Urban Exploration: Celebrated city life and mundane objects made magical
🏙️ 12 Urban Disguises + 1 Hidden:
Canned Pineapple – Labubu as food tin contents
Lamp – Street lamp transformation
Sculpture – Art piece camouflage
Fire Hydrant – Urban infrastructure disguise
Mailbox – Postal service transformation
Cactus – Desert plant mimicry
Tree House – Arboreal habitat blend
Flask – Laboratory equipment disguise
Traffic Light – Road safety gear transformation
Flower Pot – Botanical disguise
Spray Can – Graffiti tool camouflage
BREAD BAG – Bakery packaging transformation
HIDDEN: Kiddie Ride – Amusement park coin-operated machine
🎨 Design Highlights:
Material: PVC with varied texture simulations (metal, glass, plastic, ceramic)
Size: 6–9 cm (standard scale)
Camouflage Mastery: Expert color matching and surface detailing
Double Take Design: Figures reveal Labubu shape upon closer inspection
Urban Palette: City colors (concrete grays, metallic tones, vibrant accents)
💰 Market Analysis:
Modest Appreciation: 2–3x original value
Hidden Accessibility: Kiddie Ride remains affordable despite rarity
Concept Appeal: Popular among designers and art enthusiasts
Complete Sets: $400 range reflects ongoing availability
⚠️ Authentication Tip: Examine surface texturing and color blending - authentic pieces show sophisticated camouflage techniques.
This series introduced:
Meta-Collecting: Series about the thrill of collecting itself
Visual Wit: Intellectual pleasure of "discovering" Labubu in each object
Urban Appreciation: Celebration of everyday city elements
Design Challenge: Creating recognisable Labubu forms within object constraints
The concept rewarded observant collectors with visual Easter eggs.
The Almost Hidden Seriesdemonstrated:
Conceptual Depth: Proved Labubu could tackle abstract themes
Design Discipline: Maintained recognizability despite camouflage
Adult Appeal: Strong resonance with urban dwellers and design professionals
Playful Intelligence: Blended childlike wonder with sophisticated design
This series became a sleeper hit among design-conscious collectors.
The Monsters Almost Hidden Seriesstands as a clever conceptual experiment in Labubu's 2024 lineup. Its innovative "hide and seek" concept—asking collectors to find Labubu in everyday urban environments—created a unique and engaging collecting experience. While the market response has been modest compared to more overtly emotional series, its intellectual appeal and design excellence have earned it a dedicated following among collectors who appreciate subtlety and conceptual depth.