Is Mokoko Different from Labubu? A Collector's Guide to the Pink Diva

If you're a Pop Mart fan, you know and love the mischievous Labubu family. But you've probably also seen a unique, pink version popping up in collections with eye-watering price tags. This is Mokoko, and while it is part of the Labubu family, it stands in a league of its own. So, what exactly sets this pink diva apart?

The short answer is yes, Mokoko is distinctly different from standard Labubu characters. While it belongs to the same family, key differences in its design, exclusivity, and market status make it a unique grail for collectors.

Part of the Family, But a Star on Its Own: Key Design Differences

At first glance, you can tell Mokoko is special. It’s not just a simple color swap. Here are the unique physical traits that define Mokoko:

• Signature Pink Fur and White Belly: This soft, distinctive color palette immediately sets it apart from other Labubus.

• Feminine Features: Mokoko is known for its distinct curled eyelashes and a cute heart-shaped nose, giving it a more expressive and charming face.

• A "Diva" Personality: Officially characterized as vain and self-loving, Mokoko's persona is as unique as its appearance.

These design choices make Mokoko instantly recognizable and contribute heavily to its popularity.

The Biggest Difference: Extreme Exclusivity and Rarity

While design is important, the most significant factor that separates Mokoko from its Labubu siblings is its unmatched exclusivity.

Mokoko is the official, exclusive mascot of Pop Mart City Park (Pop Land) in Beijing. This "park exclusive" status is the cornerstone of its rarity. Unlike regular Labubu figures that see wide release, Mokoko's availability is brutally limited:

• Primary Source: Primarily available only at the Pop Land theme park in Beijing.

• Limited International Drops: Occasional releases at short-term pop-up stores (e.g., in Bangkok and Singapore) often require winning an online lottery just for the chanceto purchase.

• Difficult Online Sales: In China, Mokoko is occasionally released on Pop Mart's official mini-program, but stock sells out in seconds. For collectors in the US and elsewhere, there is no reliable direct retail channel.

This incredible scarcity is what fuels Mokoko's legendary status in the secondary market.

The Collector's Reality: Sky-High Value and Authentication Challenges

The difficulty of acquiring Mokoko directly translates into its value and the challenges of buying it.

• Massive Price Premiums: Due to the scarcity, Mokoko commands astronomical resale prices. A figure with a retail price of 159 CNY (approx. $22USD)caneasily\; seeitsaverage\; resaleprice\; soarto\; over$500, representing a 5x to 10x (or higher) premium.

• The Authentication Hurdle: For US collectors, the safest way to buy is through authenticated reseller platforms like StockX, which verifies authenticity but at a high cost. Other platforms like eBay are risky, as counterfeits are common, placing the burden of verification on the buyer.

Mokoko's Product Line: A Separate Universe

Mokoko isn't just one figure; it has its own thriving and separate product series, further cementing its unique status. As of October 2025, its lineup includes:

• 17cm and 38cm Vinyl Figures: In various series like Close to Sweet, Fall into Spring,and The Blue Diamond.

• 10cm Pin Wheel Figure: A non-vinyl option.

• "Find Mokoko" Blind Box: A special series where Mokoko appears as the highly coveted secret figure.

Conclusion: More Than Just a Pink Labubu

So, is Mokoko different from Labubu? Absolutely. It's a special edition character defined by its unique design, its role as a park mascot, and most importantly, its extreme rarity. While it shares its DNA with the Labubu family, Mokoko exists in a separate tier of collectibility, making it the ultimate grail for serious Pop Mart collectors. It's not just a different Labubu; it's a symbol of exclusivity in the world of vinyl art toys.