How Much Is a Golden Labubu Worth? The Full 2026 Price Guide

If you've been scrolling TikTok lately, you've probably seen it: someone showing off a gleaming, solid gold Labubu worth a small fortune. But here's what the videos don't tell you—there's more than one kind of "gold" Labubu, and the difference matters a lot if you're thinking about buying one.

First: What Exactly Is a "Golden Labubu"?

When people search "how much is a golden Labubu," they usually run into one of two very different things:

• Official gold-finished Labubu figures — vinyl/PVC figures with a gold-colored paint finish, released officially by Pop Mart
• Custom jewelry pieces — third-party creations electroplated in real gold or cast in solid metal, sold through artists, collectors' forums, and custom toy shops

That viral TikTok showing a 17cm solid gold Labubu? Almost certainly a custom piece, not an official Pop Mart release. There's no mass-produced solid gold Labubu sitting in a vending machine.

Official Gold Labubu Releases: What You Can Actually Buy

Pop Mart has released a handful of official gold-colorway Labubu figures over the years. These are made of PVC with electroplated gold finishes—they look stunning and command serious premiums on the resale market.

Two official gold releases stand out:

• HOW2WORK THE LITTLE MONSTERS MINI LABUBU 2019 Gold Ver. — 18cm tall, the first mainstream gold Labubu. Now extremely rare on the secondary market.
• Labubu Gow (February 2026) — The latest official gold edition, released in early 2026 as part of Pop Mart's premium line. The material is still PVC, not actual gold.

These official gold figures sell at retail for around $15–20 (blind box), but their resale price jumps to $150–$500+ depending on rarity. The premium comes from scarcity and demand—there's no actual gold content in these.

The 24k Gold Labubu: Real Custom Prices

When someone commissions a solid gold or 24k gold-plated Labubu from a custom jeweler or artist, the price goes to a completely different level. Based on current market listings and artisan commissions:

• Gold-plated vinyl figure (standard Labubu electroplated with 24k gold): $200–$500
• Solid brass/bronze cast (heavy metal, polished to look like gold): $150–$400
• Custom solid gold commission (full gold casting, artist work): $5,000–$10,000+

The famous Pop Mart 2023 Hong Kong flagship store 24k gold-plated edition—the most valuable official-adjacent piece—resold for about $1,150 in early 2024 and has only appreciated since, driven by pure scarcity. Only one exists per series, and they were given to VIP customers only.

There's also the 2026 Labubu Gow edition, a numbered limited release. Artist Edition gold Labubus (limited to 500 units) now trade at a floor of around $480—and that's before any auction premium.

The POPOP Gold Jewelry Line: When Labubu Meets Real Gold

In 2026, Pop Mart's jewelry brand POPOP took things literally further—releasing actual gold jewelry with Labubu and Baby Molly motifs. And the prices are eye-opening:

• A 0.7-gram gold bead with a heart pendant: 1,380 RMB (~$190) → 2,000 RMB per gram
• A 0.6-gram brush-shaped pendant: 1,080 RMB (~$150) → 1,800 RMB per gram
• A 41-gram "Baby Molly Milk Bottle" statue: 56,800 RMB (~$7,800)

By comparison, established Chinese luxury gold brands like Laopu Gold price similar items at around 1,107 RMB per gram. Pop Mart is pricing their gold pieces at a roughly 25% premium to traditional luxury gold brands.

The reaction to these gold jewelry pieces was mixed at launch. Unlike the usual Labubu drops that sell out instantly, the gold jewelry line had abundant stock on day one. Only after a few days did sales pick up significantly as word spread. It seems the collector crowd is interested but cautious about Pop Mart as a gold brand.

The Wildest Golden Labubu: 108万 RMB Auction

In June 2025, a unique mint-color Labubu sold at Yongle Auction for 1.08 million RMB (~$150,000), plus commission bringing the total to 1.24 million RMB (~$171,000). This wasn't just a gold Labubu—it was a 131cm tall, one-of-a-kind mint-colored sculpture, the only one in existence.

Same auction: a limited edition of 15 brown Labubus sold for 820,000 RMB (~$113,000). Total transaction volume for 48 pieces across the auction reached 3.73 million RMB.

These are extreme outliers—auction pieces that will never be reproduced. But they tell you something important about the ceiling of the Labubu market.

Should You Buy a Golden Labubu?

Here's the honest breakdown:

• If you want a gold-colored official Pop Mart figure at reasonable cost: hunt the gold-finish blind box figures. Expect to pay $150–$500 on resale for the rare ones. The 2019 Gold Ver and the 2026 Labubu Gow are the top targets.
• If you want a custom real gold-plated piece: commission from a trusted customizer, expect $200–$500. Verify the seller's reputation—this market has a high fake rate.
• If you want a full solid gold custom Labubu: only buy if you genuinely love it. The resale market for custom pieces is thin and volatile. Think of it as art, not investment.
• If you're looking at POPOP gold jewelry: you can, but it's expensive even by luxury gold standards. The collectible appeal is high; the pure gold value proposition is questionable.

Whatever you do, avoid any listing advertising a "24k gold Labubu" for under $200. If the price seems too good to be true, it's plastic with gold spray paint.