What is the Difference Between Mokoko and Labubu?

Mokoko is a special member of the Labubu family. While sharing the same lineage, Mokoko stands apart not only in color but also in several distinctive design features. Known for her soft pink fur, white belly, delicately curled eyelashes, and heart-shaped nose, Mokoko is characterized by her charming and slightly self-absorbed personality. She is the official mascot of Pop Mart City Park, which marks her most significant distinction from other Labubus.

• How Much is Mokoko in Popland? A Collector's Pricing Guide

Unlike the widely released Labubu series, Mokoko’s products are exclusive, highly limited, and extremely rare. Since joining the Labubu family in 2019 as one of Pop Mart’s core IPs, Mokoko made her official debut in 2023 as the exclusive character of Pop Mart City Park in Beijing’s Chaoyang Park. In 2024, she starred in the park’s Spring Festival event and launched the “Fall into Spring” series, which had an original retail price of 25USD. By June 2025, the resale price had soared past 530USD.

Mokoko is officially sold only at Pop Mart City Park in Beijing and through limited-time pop-up stores in Bangkok and Singapore, which typically operate for just about two weeks. Purchasing requires online registration and a lottery draw for entry—making access highly restricted. Occasionally, limited releases appear on Pop Mart’s official mini-program in Mainland China, but quantities are scarce and sell out instantly. For collectors outside these regions, there is currently no direct retail channel to purchase authentic Mokoko products.

• Why is Mokoko Labubu so Popular? The Story Behind the Hype

As a result, many turn to resale platforms. StockX is currently one of the few platforms that can consistently guarantee authenticity, though prices are significantly marked up. Other marketplaces like eBay carry high risks of counterfeits, making authentication a major concern for buyers. The difficulty in obtaining genuine Mokoko items has led to consistently steep premiums, often 5 to 10 times the original price, with available supply remaining very tight.

• Is Mokoko Different from Labubu? A Collector's Guide to the Pink Diva

Below is a summary of Mokoko series released as of October 2025, for reference:

As of early 2026, most Mokoko products are made of vinyl, available in 38cm large versions and 17cm small versions. The 38cm Mokoko debuted on January 1, 2024, as part of the “Close to Sweet” series. Another 38cm version, “Fall into Spring,” was also released later. The 17cm Mokoko launched on December 20, 2023, also in the “Close to Sweet” series. Additionally, Mokoko has a non-vinyl series called “Pinwheel,” with figures standing about 10cm tall.

• Where to Buy Mokoko: A US Collector's Guide to the Elusive Pink Diva

Most Mokoko items are sold as hang-tag style figures. The 17cm size alone includes seven different series:

1. Close to Sweet

2. Fall into Spring

3. The Blue Diamond

4. Magic of Pumpkin

5. Twinkly Fairy Tale

6. Jump into Summer

7. Fall Into Sweaters

Mokoko also appears in a collaborative blind box series titled “Find Mokoko,” released on September 27, 2024, where she is the hidden edition figure.

• Is Mokoko a Girl or Boy? Understanding the LABUBU Family

In short, while Mokoko belongs to the Labubu family, her exclusive design, limited availability, park mascot status, and premium resale value make her a uniquely sought-after collectible in the Pop Mart universe.