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500+ Cute Designs – Limited to TODAY! ⚡DETAILS
If you've scrolled through TikTok or walked past a Pop Mart store recently, you've probably seen it: a fuzzy blue monster clutching a golden trophy, dressed in a tiny soccer jersey. That's Labubu, and it has officially taken over the 2026 FIFA World Cup.
Here's everything US collectors and soccer fans need to know about the Pop Mart x FIFA collaboration — including pricing, availability, and why this little creature is suddenly everywhere.
For the uninitiated: Labubu is the mischievous, pointy-eared character created by Hong Kong artist Kasing Lung under Pop Mart's "The Monsters" brand. What started as a niche art toy in Asia has exploded into a global phenomenon — and the 2026 World Cup collab is its biggest moment yet.
On March 29, 2026, Pop Mart officially announced its partnership with FIFA, dropping a full collection of Labubu merchandise themed around the 2026 World Cup, hosted across the United States, Canada, and Mexico. The collection includes 12 items across three main categories:
| Detail | Info |
|---|---|
| Price (USD) | $150 |
| Size | ~15 inches tall (38 cm) |
| Design | Labubu in a custom soccer jersey, holding the World Cup trophy |
| Color | Blue (the brown version seen at the Opening Ceremony is NOT available for purchase) |
| Limit | 2 per customer |
This is the centerpiece of the collection. It retails for $150 on Pop Mart's US website and Amazon, though it frequently sells out within hours of restocking. On the resale market, prices have fluctuated between $128 (StockX) and over $190 during peak hype.
Pro tip: Pop Mart has confirmed this is NOT a limited edition — restocks will happen. If you miss a drop, don't pay scalper prices. Sign up for restock alerts on popmart.com.
| Detail | Info |
|---|---|
| Price (USD) | $32.99 |
| Includes | Soccer ball charm + colorful lanyard |
| Status | Often sold out — popular for bag customization |
The pendant version is the entry-level grail. At just $32.99, it's been flying off shelves as the go-to accessory for World Cup-bound fans looking to flex on Instagram and TikTok.
The blind box lineup turns everyday items into collectibles. Each is sold in mystery packaging with multiple colorways plus a secret rare variant:
| Item | Price (USD) |
|---|---|
| Long Lanyard Blind Box | $29.99 |
| Football-Shaped Mini Bag Blind Box | $29.99 |
| Mini Pendant Light Blind Box | $20.99 |
| Bottle Opener Fridge Magnet Blind Box | $15.99 |
| Glass Cup Blind Box (350ml) | $12.99 |
The glass cup and lanyard boxes have already sold out on multiple platforms. With the "blind box" mechanic (random color + rare secret variant), many collectors are buying in bulk to chase the full set.
On June 12, 2026, two giant Labubu characters — one blue, one brown — walked onto the pitch at the World Cup Opening Ceremony as special guest mascots. This marked the first time a Chinese-origin original IP character has ever appeared on a FIFA World Cup stage.
The impact was immediate:
To top it off, Labubu also starred in the official FIFA World Cup 2026 song music video released in May — making it the first art toy IP to appear in a World Cup official MV.
| Channel | Details |
|---|---|
| Pop Mart US Website | popmart.com — online drops, strict 2-per-customer limit |
| Amazon | Official Pop Mart storefront with Prime shipping |
| Pop Mart Retail Stores | Select US locations (NYC, LA, etc.) — 2-per limit, re-queue allowed |
| StockX | Resale market — prices vary (~$128–$191) |
| eBay | Some listings at or near retail |
Online launch: April 2, 2026, at 10 PM ET | In-store launch: April 3, 2026
If you watched the Opening Ceremony and fell in love with the brown Labubu — sorry. That version was a costume character for the show only. Pop Mart has not announced any plans to release it as a consumer product. The blue "Catch the Win" plush is your only option for now.
Here's an honest take for the US collector:
The good: At $150, the "Catch the Win" doll is well-constructed (vinyl plush, 15", detailed jersey stitching). This is a legitimate piece of World Cup 2026 memorabilia — you'll remember this tournament. Pop Mart has confirmed restocks, so the FOMO-driven $190+ resale prices are likely temporary.
The catch: Labubu is still niche in mainstream US culture compared to Asia. If you're not already a collector, $150 (or $33 for the keychain) is a lot for a plush toy. The blind box format ($12.99–$29.99 per random item) can get expensive if you're chasing specific colors.
Bottom line: If you're a Labubu collector, a World Cup memorabilia hunter, or you just want a conversation-starting accessory for your game-day watch party, this is a must-cop. If you're on the fence, wait for a restock and grab it at retail.
Have you grabbed a Labubu World Cup doll? Are you hunting for the secret blind box variant? Let us know in the comments.
