Are Labubu Dolls Haunted? Separating Fact from Creepypasta

If you've spent any time on TikTok or horror content communities in 2024 or 2025, you've probably seen the videos: someone claiming their Labubu doll moved on its own, or a post warning that these wide-eyed collectibles are "possessed." But is there any truth to it? Let's take a closer look at the facts.

Labubu dolls — those big-eyed, sharp-toothed creatures from POP MART — have become one of the most popular collectible toy lines in the world. With that kind of popularity, rumors were probably inevitable. But let's separate the drama from the reality.

Where Did the "Haunted" Rumors Come From?

The panic around "haunted" Labubu dolls is a recent social media phenomenon, primarily driven by TikTok, Instagram, and YouTube horror channels during 2024 and 2025.

• The Pazuzu "Connection": Social media users began comparing Labubu's sharp teeth and fixed grin to Pazuzu, the ancient Mesopotamian demon popularized by The Exorcist. This link has been thoroughly debunked as purely visual and coincidental — Labubu's design has nothing to do with ancient demonology.
• Viral Creepypasta Content: Content creators often make "creepy" backstories for trending items to generate engagement. Videos of dolls "blinking" or "moving" use simple digital editing tricks. These are entertainment products, not documentation of real events.
• Folk Beliefs: In some Southeast Asian cultures, small humanoid figures have occasionally been associated with spirits. Because Labubu has a mischievous expression, some people made a superstitious connection that doesn't actually exist in the toy's design or intent.

The Creator's Actual Intent

Labubu was created by Hong Kong artist Kasing Lung in 2015 as a character from The Monsters series. According to the official lore, Labubu is a mischievous but kind-hearted forest monster inspired by Nordic folklore elves and fantasy creatures.

The designer's intent was never demonic or spiritual. The sharp teeth and high ears are part of the "monstrously cute" (kimo-kawaii) aesthetic — a deliberate contrast between cute and slightly eerie.

The Psychology: Why Do People Believe It?

The "haunted" stories you see online are a mix of psychological suggestion and performative content:

• Confirmation Bias: Once someone hears a doll is "cursed," every minor misfortune — a bad dream, a lost item, a broken phone — gets attributed to it. This is a well-documented cognitive bias.
• Uncanny Valley: Labubu's large, expressive eyes and fixed grin sit right in the "uncanny valley" — cute enough to collect, but with an unsettling quality that primes the brain for creepy stories. This is a psychological response, not a supernatural one.
• Social Media Engagement: Videos of people "exorcising" or "burning" their expensive Labubu dolls generate massive views, encouraging copycats. Drama sells.
• Satanic Panic Reloaded: This pattern follows a long history of moral panics over popular culture items — Dungeons & Dragons, Pokémon cards, Furbies. Every generation gets its own version.

The "Lisa Effect"

Ironically, the rumors in Thailand actually started as a positive superstition. When Lisa from BLACKPINK was photographed collecting Labubu dolls, fans claimed they brought wealth and good luck. When something becomes that valuable and popular, the "bad luck" or "haunted" counter-narratives usually follow to create balance in internet discussions.

The Real Concern: Counterfeit Dolls

There is one legitimate concern around Labubu: counterfeit "Lafufu" dolls. Authorities in multiple countries have warned that fake versions may contain unsafe materials, small parts, or fail toy safety standards. Always buy from authorized retailers.

Official Stance

Both POP MART (the manufacturer) and creator Kasing Lung have dismissed the "haunted" claims as baseless internet nonsense. Fact-checking outlets like Snopes and The Pink News have found no credible evidence supporting demonic possession theories.

The Verdict: Are Labubu Dolls Haunted?

No. Labubu dolls are mass-produced art toys made of PVC, ABS, and polyester. They do not have spirits, they aren't used in rituals, and they aren't cursed. The only thing they will "haunt" is your wallet — as any serious collector knows, tracking down rare editions can get expensive!

If you love Labubu's intentionally quirky and slightly creepy-cute design, there's no reason to worry. The stories are a classic case of internet-fueled urban legends, psychological suggestion, and viral content creation. Your Labubu is just vinyl, plastic, and a lot of creative imagination from internet storytellers.

Want to see more Labubu styles? Browse our full collection below.