Is Mokoko a LABUBU? The Ultimate Guide to Pop Mart's Pink Diva

If you're new to the vibrant world of Pop Mart's THE MONSTERS, you might be wondering about the relationship between the pink, flower-wearing Mokoko and the fuzzy, mischievous LABUBU. So, is Mokoko a LABUBU?

The simple answer is: Yes, Mokoko is a LABUBU—but a very special and distinctive one.

Think of it like this: if LABUBU is the species, then Mokoko is the most fabulous, pink, and self-loving celebrity within that family. Let's explore what makes this character so unique.

Mokoko: A LABUBU with Star Power

Mokoko is indeed a proud member of the LABUBU family, a group of Nordic forest spirits from artist Kasing Lung's "The Monsters" universe. However, Mokoko stands out dramatically from the rest of the pack due to its iconic features:

• Signature Pink Fur: While most LABUBUs are depicted in varied colors, Mokoko is famous for its vibrant pink or light pink hair.

• A Delicate Flower: Mokoko is almost always accessorized with a charming flower on its head.

• Distinct Face: It boasts long, curved eyelashes and a cute heart-shaped nose.

• Diva Personality: Mokoko is characterized by its famously self-confident and fabulous attitude.

This unique combination has made Mokoko a superstar in its own right. After the LABUBU family became a core IP for Pop Mart in 2019, Mokoko was chosen as the exclusive mascot for the Pop Mart City Park in Beijing in 2023, solidifying its special status.

The Collector's Guide: Mokoko's Sizes and Series

For collectors, Mokoko offers a thrilling range of products, primarily vinyl figures sold in "clamshell" blind boxes. The hype is real—for example, the FALL INTO SPRINGseries had a sharp increase in resale value, showing how sought-after these figures are.

Here's a breakdown of Mokoko's primary product lines as of October 2025:

By Size:

• 38cm Large Doll: A big, display-worthy version. First released on January 1, 2024, in the Close to Sweetseries, with another from Fall into Spring.

• 17cm Small Doll: The standard collectible size, first released on December 20, 2023. This is the core size for series collection.

• 10cm Pin Wheel Series: A smaller, non-vinyl alternative.

The 17cm Series (The Main Collection):

The 17cm Mokoko has been released in seven beautiful themed series:

1. Close to Sweet

2. Fall into Spring

3. The Blue Diamond

4. Magic of Pumpkin

5. Twinkly Fairy Tale

6. Jump into Summer

7. Fall Into Sweaters

Special Collaboration:

In September 2024, Pop Mart released a special crossover blind box series called "Find Mokoko." In this set, which includes other Pop Mart IPs, Mokoko herself was the highly coveted secret rare figure, making the hunt even more exciting for fans.

Conclusion: More Than Just a LABUBU

So, to reiterate: Is Mokoko a LABUBU? Yes. But it's more accurate to call Mokoko the iconic pink diva of the LABUBU family. Its unique design and immense popularity have elevated it to a flagship character for Pop Mart. For collectors, understanding this relationship is key to navigating the wonderful world of THE MONSTERS.