How Much is Mokoko in Popland? A Collector's Pricing Guide

For Mokoko collectors, the question of price is both crucial and complex. Its importance depends entirely on one key factor: your access to the source.

 For the lucky few who secure a slot to enter Popland, the price is a secondary concern. Gaining entry itself is the victory—akin to having the chance to buy a hot stock at its IPO price. These collectors have navigated layers of obstacles for the privilege of purchasing Mokoko at its official retail price, making the cost feel like a reward.

However, for the vast majority of enthusiasts who rely on the secondary market, the original retail price is almost irrelevant—and can even be a painful reminder of what they missed. Their reality is paying a significant premium, often many times the original cost, to acquire a Mokoko from resellers.

So, what is the actual retail price? Let’s take the Thailand pop-up event (November-December 2025) as a recent example. Using an approximate exchange rate of 1 Thai Baht (THB) = 0.027 USD, here are the official prices:

Official Mokoko Price List (Thailand Pop-up, 2025)

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  MOKOKO SWEETHEART SERIES CLOSE TO SWEET VINYL PLUSH DOLL: 2,190 THB ≈ $59.13 USD

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  MOKOKO SWEETHEART SERIES CLOSE TO SWEET VINYL PLUSH DOLL PENDANT: 550 THB ≈ $14.85 USD

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  SPRING FLOWER SERIES FALL INTO SPRING VINYL PLUSH DOLL: 2,690 THB ≈ $72.63 USD

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  SPRING FLOWER SERIES FALL INTO SPRING VINYL PLUSH DOLL PENDANT: 850 THB ≈ $22.95 USD

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  TWINKLY FAIRY TALE SERIES MOKOKO VINYL PLUSH DOLL PENDANT: 850 THB ≈ $22.95 USD

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  JUMP INTO SUMMER MOKOKO VINYL PLUSH PENDANT: 1,050 THB ≈ $28.35 USD

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  POM-POM PARTY SERIES MOKOKO VINYL PLUSH PENDANT: 1,050 THB ≈ $28.35 USD

These figures represent the "dream" price for collectors. In the real world, the market price is dictated by scarcity and demand, making the official retail cost a benchmark for how much value a Mokoko gains the moment it leaves the pop-up store. For those buying secondhand, the question isn't "How much is Mokoko?" but rather, "How much is Mokoko worth to you?"