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Updated: June 16, 2026
So you've seen the blue fuzzy monster in the soccer jersey. Maybe you're tempted to buy one. Maybe you already did. But a question is nagging at you:
Is this actually a good collectible, or is it just hype?
It's a fair question — especially at $150 for the "Catch the Win" plush and up to $30 per blind box. This isn't cheap, and the World Cup is a time-limited event. Once July 19 passes, this collaboration is gone.
Here's an honest, data-driven breakdown of the Labubu FIFA collection's collectibility — covering resale performance, long-term value, hidden rare items, and whether you should buy for fun, for profit, or both.
| Collector Type | Verdict |
|---|---|
| **Casual fan / Soccer lover** | ✅ **Buy it** — unique World Cup memorabilia at a fair price |
| **Labubu completionist** | ✅ **Buy it** — this is a historic cross-collab for the IP |
| **Resale flipper (short-term)** | ⚠️ **Proceed with caution** — premiums are modest and volatile |
| **Long-term investor** | ❌ **Skip the plush** — consider hidden blind box variants instead |
| Item | MSRP (USD) | Current Resale Value | Premium |
|---|---|---|---|
| **"Catch the Win" Vinyl Plush Doll (15")** | $150 | $128–$165 | -15% to +10% |
| **Vinyl Plush Pendant Keychain** | $32.99 | $30–$45 | -10% to +35% |
| **Glass Cup Blind Box (350ml)** | $12.99 | $15–$90 | +15% to **+600%** |
| **Long Lanyard Blind Box** | $29.99 | $30–$50 | Flat to +65% |
| **Football Mini Bag Blind Box** | $29.99 | $30–$75 | Flat to +150% |
| **Mini Pendant Light Blind Box** | $20.99 | $20–$40 | Flat to +90% |
| **Bottle Opener Fridge Magnet** | $15.99 | $15–$30 | Flat to +85% |
Sources: StockX, eBay, Poizon/DeWu (Chinese secondary market), June 13–15, 2026
The 15-inch blue Labubu holding the World Cup trophy is the centerpiece of the collection. Here's how it's performing as a collectible:
| Period | Price (USD Equivalent) | vs. Retail ($150) |
|---|---|---|
| Launch Week (April 2–9) | $180–$200 | +20% to +33% |
| Pre-Opening Ceremony (May) | $140–$160 | -7% to +7% |
| Post-Opening Ceremony Spike (June 12–13) | $170–$190 | +13% to +27% |
| **Current (June 14–16)** | **$128–$165** | **-15% to +10%** |
The plush is not a short-term goldmine. Here's why:
1. It briefly traded BELOW retail. On June 11 — the day before the Opening Ceremony — the doll dipped to around $144 equivalent on Chinese secondary markets. Even the World Cup's biggest stage moment only pushed it ~20% above retail temporarily.
2. Restocks are suppressing premiums. Unlike truly limited drops (e.g., MEGA Labubu 1000% at $1,270 which holds strong premiums), Pop Mart is actively restocking the FIFA plush. The market knows this, so flippers aren't willing to pay crazy markups.
3. The premium is already fading. By June 14–16, resale prices had settled back to $128–$165. On StockX, the last sale was below MSRP at ~$128.
The exception: If Pop Mart stops production entirely after the World Cup ends (July 19), we could see a gradual price climb over the following months as remaining inventory dries up. But don't expect 5x returns.
While the plush doll has modest premiums, the hidden/secret variants inside the blind boxes are a completely different story.
Each blind box category has a secret rare variant called "Coronation Moment," and these are commanding truly impressive premiums:
| Item | Retail (USD) | Resale (Peak) | Multiple |
|---|---|---|---|
| **Glass Cup — Coronation Moment Hidden** | $12.99 | **$80–$110** | **5x–7x** |
| **Mini Bag — Coronation Moment Hidden** | $29.99 | **~$75–$80** | **~2.5x** |
| **Lanyard — Coronation Moment Hidden** | $29.99 | ~$50–$65 | ~2x |
| **Pendant Light — Coronation Moment Hidden** | $20.99 | ~$35–$45 | ~2x |
| **Bottle Opener — Coronation Moment Hidden** | $15.99 | ~$25–$30 | ~1.5x–2x |
Why the glass cup specifically?
If you're buying blind boxes, the glass cup ($12.99) is the highest-risk/highest-reward bet. One hidden pull covers the cost of an entire case.
To understand whether the FIFA collection is worth collecting, it helps to see how it stacks up against other Labubu drops:
| Release | Original Price | Current Resale | Peak Resale | Verdict |
|---|---|---|---|---|
| **Labubu 1.0 Exciting Macaron (2024)** | ~$10/box | ~$15–$20 | $40+ (peak) | 📉 Down 50% from peak |
| **Labubu 3.0 "Love" Edition (2025)** | ~$10/box | ~$8–$10 | $50+ (peak) | 📉 Down 80% from peak |
| **MEGA Labubu 1000% (2026)** | $1,270 | $1,500+ | $2,000+ | ✅ Still holding strong |
| **Labubu 10th Anniversary Series (2026)** | ~$15/box | $30–$45 | $45 | ✅ ~150–200% premium |
| **FIFA World Cup Plush (2026)** | **$150** | **$128–$165** | $200 | ⚠️ Modest, volatile |
| **FIFA Glass Cup Hidden (2026)** | **$12.99** | **$80–$110** | $110 | ✅ Strong premium |
Pattern: Mainline blind box editions have lost significant value as Pop Mart ramped production from 10M to 50M units/month. But themed collaborations (FIFA, Anniversary, MEGA) still command premiums — especially hidden variants.
This is the first Chinese-origin IP to appear on a FIFA World Cup stage. Whether you're into that or not, it gives this collection a unique story that most Pop Mart releases don't have. Collectibles with a good story hold value better than those without one.
World Cup merchandise has a built-in collector base that extends beyond the Labubu fandom. Soccer fans who never cared about Pop Mart are suddenly interested. This broadens the resale market significantly.
Objectively, the "Catch the Win" plush is well-made — detailed jersey stitching, tiny cleats, a gold trophy, and that signature Labubu smirk. It's one of the more visually distinctive Labubu variants out there.
With items ranging from $12.99 (glass cup) to $32.99 (keychain) to $150 (plush), there's an entry point for every budget. You don't need to go all-in to own a piece of the collaboration.
Since Pop Mart has confirmed restocks, you don't need to panic-buy the plush at inflated prices. This makes it a less stressful collectible to pursue.
This is the elephant in the room. Multiple indicators suggest Labubu's peak hype has passed:
The FIFA collab is a bright spot, but it exists within a broader cooling trend.
A -15% to +10% return on the plush doll is not impressive for a collectible. For comparison:
The FIFA plush sits at the lower end of this spectrum. Flippers who bought at $150 hoping to sell at $300 have been disappointed.
Yes, the hidden glass cup can 7x your money. But at a typical 1:24 pull rate, you'd need to buy ~$312 worth of $12.99 cups to find one hidden — and you'd end up with 23 common cups worth $15 each. The math doesn't favor the buyer.
The brown Opening Ceremony version that everyone wants? Not being produced, not being sold. Every "brown Labubu" listing is counterfeit. This creates a frustrating gap between what collectors want and what's available.
The World Cup ends July 19, 2026. After that, the collaboration loses its event-driven momentum. Post-tournament, expect demand to cool significantly — especially for non-hidden items.
You're a soccer fan who wants a cool souvenir:
→ Get the "Catch the Win" plush ($150). It's a legit piece of 2026 World Cup history. The quality is excellent, and you'll smile every time you see it on your shelf.
You're a Labubu collector completing your set:
→ Get everything at MSRP. The FIFA collab is a unique entry in Labubu's lineup. Missing it would leave a hole in any serious collection.
You want a fun, affordable entry point:
→ Get the keychain pendant ($32.99). It's the sweet spot of price, availability, and cuteness.
You're thinking about flipping blind boxes:
→ Buy the glass cup ($12.99) boxes if you enjoy the thrill of the chase. But set a budget and don't expect to profit. The hidden is valuable, but the odds are against you.
You're on the fence about the plush at $150:
→ Wait for an Amazon restock at MSRP. Don't pay $180+ to scalpers. The restock cycle is real.
You're looking for a short-term investment with 5x returns:
→ This isn't it. The plush premium is too thin, and the blind box odds are too long. Put your money elsewhere.
You're hoping the brown Labubu will be released:
→ It won't be. Accept this now and save yourself the disappointment (and the risk of buying a fake).
If you decide to buy, here's how to protect (and potentially grow) your collection's value:
Counterfeits are flooding the market. Before buying:
The World Cup runs through July 19. During the tournament, demand is at its peak. After it ends:
If you're buying to keep, buy now while selection is best. If you're buying to resell, the window is narrowing.
If you have a limited budget and want the best risk/reward:
| Factor | Rating | Notes |
|---|---|---|
| **Design Quality** | ⭐⭐⭐⭐⭐ | Excellent detailing, iconic look |
| **Historical Significance** | ⭐⭐⭐⭐⭐ | First Chinese IP on FIFA World Cup stage |
| **Short-Term Resale (Plush)** | ⭐⭐ | Modest, volatile — don't flip |
| **Short-Term Resale (Hidden Boxes)** | ⭐⭐⭐⭐ | 2x–7x returns possible but rare |
| **Long-Term Hold** | ⭐⭐⭐ | Depends on post-tournament production end |
| **Accessibility** | ⭐⭐⭐⭐ | Available at MSRP on Amazon right now |
| **Fake Risk** | ⭐⭐ | Counterfeits are widespread |
| **Value for Money** | ⭐⭐⭐⭐ | $150 for a 15" plush is fair for this quality |
Overall Collectibility Score: 7.5/10
The Labubu FIFA collection is worth collecting — but not for the reasons you might think.
It's not a shortcut to easy money. The plush doll's resale premium is thin, and blind box hidden variants are a lottery. If your only goal is profit, there are better investments.
But as a piece of pop culture history, a well-designed collectible, and a fun entry point into the Labubu world, the FIFA collaboration delivers. This is the first time a toy from China has shared the World Cup stage with the world's biggest sporting event — and that story matters more than any short-term price chart.
Buy it because you want it. Enjoy it because it's fun. And if it happens to appreciate in value down the road, consider that a bonus.
Did you grab the FIFA Labubu? Are you hunting for the hidden "Coronation Moment" glass cup? Share your collection story below.
