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The Labubu family has several members in shades of purple or violet, but if you’re thinking of the iconic violet one, it is most likely the standout figure from the Wings of Fortune series.
LABUBU x PRONOUNCE – Wings of Fortune is a collaborative series between POP MART and the fashion brand PRONOUNCE. This version features a striking purple furry body with rabbit-like ears, adorned with a sparkling golden skirt. The design balances a cool, edgy vibe with Labubu’s signature quirky cuteness. The standard size measures about 17.5 cm and comes in a vinyl plush hang-tag format. There is also a larger version called Wings of Fantasy, which is rarer and commands a significantly higher price.
Beyond this iconic piece, there are other notable purple Labubu figures:
From the Pin for Love series, there are four Labubus in varying shades of light violet, each representing a meaningful initial:
T – Trust
? – Emm
M – Motivation
E – Equality
From the Have a Seat series, the purple character is named Zizi.
There is also a purple Labubu in the Be Fancy Now series.
More About the Iconic "Wings of Fortune" Labubu
Officially named LABUBU x PRONOUNCE – WINGS OF FORTUNE, it is often nicknamed "小米兰" (Xiǎo Mǐ Lán) or "Lucky Wings" in Chinese collector circles. The design is a fusion of the original Labubu IP by Hong Kong artist Kasing Lung and PRONOUNCE’s avant-garde aesthetic. Its defining features include:
Nine Exposed Fangs: Staying true to Labubu’s signature "weirdly cute" charm.
Purple Furry Winged Ears: Symbolizing "wings of fortune," creating a dreamy and highly collectible visual.
17.5 cm Hang-Tag Size: Perfect for both display and portability.
Limited Edition Rarity: Released as a ultra-rare "secret" figure with an estimated pull rate of 1 in 144, fueling its desirability and collector hype.
So, while the Labubu universe hosts several lovely lavender characters, the most famous and sought-after violet one is undoubtedly the Wings of Fortune collaboration—a true gem in any collection.
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