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The rarest Labubu Macaron is Chestnut Cocoa, a highly sought-after chase figure from the Exciting Macaron series by POP MART.
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Chestnut Cocoa is the secret edition in the Labubu Macaron series. Unlike the regular characters, it only appears in approximately 1 out of every 72 blind boxes, making it exceptionally hard to find.
Its rarity is not just about the numbers. Chestnut Cocoa features a rich chocolate-brown color, a red nose, and a unique facial expression, which sets it apart from the standard pastel Macaron characters like Lychee Berry, Soy Milk, or Sesame Bean.
Because of its low pull rate, Chestnut Cocoa has become a prized figure for Labubu fans. Some collectors buy entire cases of blind boxes hoping to get just one. It often sells for over $100 on secondary markets, and even higher depending on condition and demand.
There’s also a thrill factor—many fans share their excitement online when they’re lucky enough to pull it, often comparing it to winning a mini lottery in the collector world.
More: The Most Expensive Labubu: A Surprising Rise in the World of Designer Toys
While regular Labubu Macaron figures are already adorable and popular, Chestnut Cocoa stands out because:
It’s extremely limited in production.
Its color scheme is more intense and distinctive.
It symbolizes status within the collector community.
If you’re collecting Labubu figures, Chestnut Cocoa is the rarest and most valuable Macaron you can find. Its secret status, eye-catching design, and scarcity make it a true gem for any fan or collector.