Labubu, the adorable and mischievous character from Pop Mart, has captivated the world of collectible toys. With numerous series released over the years, pinpointing the most popular Labubu collection is subjective, influenced by design, limited edition status, and fan preferences. Here are standout Labubu series that have garnered significant attention:
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Design and Theme：Centered on a carnival and Halloween vibe, this series dresses Labubu and friends as vampires, ghosts, jack-o'-lanterns, and other spooky-fun characters. Detailed, colorful costumes and a festive atmosphere make it a Halloween-season favorite among collectors.
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Popularity Factors：The variety of unique characters allows collectors to curate vibrant carnival or Halloween displays. Limited edition figures and the theme’s charm drive high demand.
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Design and Theme：Set in a nature-inspired wild landscape, Labubu and crew sport cute overalls and hats in earthy, warm tones, embracing an outdoorsy aesthetic.
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Popularity Factors：The series surged in fame after Blackpink’s Lisa shared her Labubu Fall in Wild plushie on social media, sparking a fan-driven demand. The relatable nature theme and down-to-earth designs further boost its appeal.
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Design and Theme：Created for Ultraman’s 55th anniversary, this special series outfits Labubu in a special investigation team uniform, wielding a beta capsule—ready to transform into the iconic hero. It merges Labubu’s charm with Ultraman’s legendary legacy.
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Popularity Factors：Rarity, nostalgia for Ultraman, and its exclusive status make this a coveted collection. The high price tag reflects its uniqueness, attracting dedicated collectors.
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Design and Theme：Taking the gang to space, this series features astronauts, lab techs, aliens, and intergalactic rock stars, complete with futuristic costumes and space gadgets.
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Popularity Factors：The universal space theme fuels imagination, while creative designs and a sense of adventure appeal to sci-fi and outer space enthusiasts.
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Design and Theme：Set in a forest secret base, Labubu and monster friends explore a woodland world of trees, mushrooms, and hidden mysteries. Figures often come with accessories that build immersive, adventurous scenes.
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Popularity Factors：Detailed forest environments and the characters’ mischievous expressions make this series enchanting. It lets collectors craft magical forest dioramas—and the recent release as a building block product has expanded its appeal to both collectors and builders.
Conclusion：While no single series can claim universal “most popular” status, these collections have left a mark in the Labubu universe. Popularity hinges on personal taste, limited releases, and cultural influence—whether you love spooky carnivals, wild adventures, space odysseys, or forest mysteries, there’s a Labubu series to spark joy.
