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Yes, Labubu Coca-Cola figures are limited editions. Pop Mart officially partnered with Coca-Cola to release two collaborations in late 2024, following the success of earlier brand tie-ins.
More: Are There Fake Coca-Cola Labubu?



The first Labubu Coca-Cola series launched on November 21, 2024, and the second followed on December 19, 2024. Each release included regular designs and hidden figures with specific rarity ratios, which quickly attracted attention from collectors worldwide.
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| Release Date | Series Name | Designs Included | Hidden Figure Rarity |
|---|---|---|---|
| Nov 21, 2024 | The Monsters Coca-Cola Series | 10 + 1 secret | 1:120 |
| Dec 19, 2024 | Coca-Cola Vinyl Face Series | 2 + 1 secret | 1:72 |
The Vinyl Face series in particular has grown in recognition, especially across Western markets. It shares design continuity with later “Have a Seat” and “Big Into Energy” Vinyl Face collections. Many collectors in Europe and the U.S. who first encounter Labubu through Big Into Energy often trace back to the Coca-Cola Vinyl Face series, making it one of the most sought-after collaborations.
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These limited releases underscore both Labubu’s rising global influence and Pop Mart’s ability to create high-demand partnerships with international brands like Coca-Cola.