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Welcome back to our Labubu Full Series Guide! As of June 12, 2025, Labubu has officially released 37 distinct series, each contributing to the brand’s rich tapestry of creativity and collectibility. In our last installment, we explored the playful innovations of The Little Monsters Mini Figure Collection 2 (2019). Today, we delve into a pivotal release that blurred character lines and elevated design sophistication:
Release Date: August 22, 2019
Format: Blind Box (marking the permanent shift from gashapon)
Original Price: ~$100 per set (10 figures)
Current Market Value (2025): $1000+ (depending on condition and completeness)
This series sparked intrigue and confusion among collectors:
Character Identity Debate: The tailed "Labubu" in this series closely resembled Zimomo—a semantic ambiguity that remains unresolved. Officially labeled as Labubu, it hinted at early brand fluidity.
Full Cast Refresh: Introduced five new characters, each with two variants (color/expression), moving beyond the original Pipopo/Tycoco/Monsters Boy/ Yaya cohort.
🎭 5 Characters × 2 Variants = 10 Figures:
Each character offered two distinct looks:
Spooky: Dual colorways with varying eerie expressions.
Pato: Playful duck-inspired designs with animated eyes.
Labubu (tailed): The controversial figure—tail included, yet named "Labubu."
Vos: Mysterious and sleek, with color-shifted aesthetics.
Puca: Whimsical and curvaceous, with nuanced facial details.
✨ Design Advancements:
Expressive Diversity: Characters showcased multiple eye styles (e.g., side-eye, wink) and dynamic poses.
Color Psychology: Variants ranged from vibrant to muted, amplifying each personality.
Material Quality: Durable vinyl with precise paint apps—fewer flaws than earlier series.
💰 Market Insights:
Rarity-Driven Pricing: Full sets near $1000 due to low resale availability.
Character Premiums: Tailed "Labubu" and Spooky variants command top dollar.
Authentication Challenge: Counterfeits exist; focus on paint precision and tail sculpt accuracy.
⚠️ The Zimomo/Labubu Debate:
This series’ tailed figure is retroactively acknowledged as Zimomo by collectors, despite its "Labubu" labeling.
For clarity: Zimomo has a tail; Labubu does not (in later canonical releases).
The Monsters Mini Figures Series 2was a turning point:
Blind Box Commitment: Confirmed the end of gashapon-era distribution.
Character Expansion: New faces (Puca, Vos, etc.) enriched The Monsters’ universe.
Design Maturity: Set a new standard for expression and detail in mini-figures.
It also laid groundwork for worldbuilding—future series would increasingly focus on narrative and role-playing.
This series is a hidden gem for deep collectors. Its character ambiguities and limited availability make it a fascinating chapter in Labubu’s evolution. If you own a set, you hold a piece of transitional history—where Labubu’s identity was still fluid, and creativity knew no bounds.