What Type of People Like Labubu? Exploring the Fanbase of This Quirky Collectible

Labubu, the mischievous yet lovable character from Hong Kong designer Kasing Lung's The Monsters series, has developed a passionate global following. But what kind of people are drawn to this peculiar, fanged creature? Based on collector trends and fan communities, here are the key demographics and personality types that adore Labubu:

More : How to know Labubu without opening?

1. Art Toy Enthusiasts & Designer Collectors

Labubu appeals to fans of:
✔ Urban vinyl/art toy culture – People who appreciate limited-edition designer figures
✔ Contemporary pop art – Those who enjoy KAWS, Bearbrick, and other art toy icons
✔ Unique aesthetics – Collectors who prefer edgy, unconventional designs over cute mainstream characters

Why? Labubu’s imperfect teeth, asymmetrical eyes, and slightly creepy-cute vibe make it stand out in the designer toy world.

2. Fans of Mysterious & Darkly Whimsical Themes

Labubu attracts people who love:
✔ Gothic fairy tales – Its design blends cuteness with a hint of eerie charm
✔ Mythology & folklore – Inspired by forest spirits and trickster creatures
✔ "Weird cute" (kimokawaii) aesthetics – The Japanese trend of loving oddly unsettling-yet-adorable things

Example: Fans of Tim Burton, Studio Ghibli’s darker films (Princess Mononoke), or Junji Ito’s art often connect with Labubu’s vibe.

 More : Why Is Labubu Secret So Popular?

3. Pop Culture & Streetwear Lovers

Labubu has crossover appeal with:
✔ Sneakerheads – Due to collaborations with brands like Nike and Adidas
✔ Streetwear fans – Its edgy look fits hypebeast culture
✔ Kawaii fashion lovers – Some versions (like Labubu the Bunny) lean into pastel cuteness

Proof: Labubu’s limited collabs (e.g., with Medicom Toy, Uniqlo) sell out instantly in streetwear circles.

4. Emotional Collectors – People Who Relate to Labubu’s Personality

Many fans project their own feelings onto Labubu because:
✔ It looks mischievous but harmless – Resonates with playful, rebellious personalities
✔ Its imperfect teeth and asymmetrical eyes – Some fans see it as a symbol of embracing flaws
✔ It’s expressive – Different versions (angry, happy, sleepy) reflect different moods

Fan quote: "Labubu isn’t ‘perfectly cute’—it’s weird, funny, and full of attitude. That’s why I love it!"

5. Investors & Resale Market Players

Due to Labubu’s high resale value, some fans buy for:
✔ Profit potential – Rare Labubu figures (e.g., Labubu Zombie) sell for $1,000+
✔ Limited-edition hype – Drops from brands like Pop Mart cause frenzied buying
✔ Status symbol ownership – Some collectors flex rare Labubu figures like luxury items

More: What is the most popular Labubu series?

Conclusion: Who Loves Labubu the Most?

Final Thought: Labubu’s charm lies in its ability to be both edgy and cute, rare and accessible, artistic and commercial—making it a favorite across different groups.

Would you like recommendations for rare Labubu figures or fan communities to join? 😊