The short answer: Labubu Secret’s popularity comes from its mysterious design, limited availability, and strong collector culture, making it one of the most sought-after art toy series globally.
Here’s a deeper look at why fans and collectors are obsessed with this elusive character.
More: How to Spot a Fake Labubu
1. The Mysterious & Mischievous Design
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Unique Aesthetic: Labubu Secret features a playful yet eerie look—big eyes, sharp teeth, and a mischievous grin—blending cuteness with an edgy vibe.
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No Official Backstory: Unlike other characters, Labubu Secret has no clear origin story, sparking fan theories and discussions.
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Artist Appeal: Designed by Kasing Lung, a Hong Kong artist, its underground art toy roots add authenticity.
2. Limited Edition & Scarcity
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Rare Releases: Labubu Secret is not mass-produced—drops are infrequent and unpredictable.
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Blind Box Exclusivity: Many versions are hidden in blind box series, making them harder to find.
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Resale Value: Some rare Labubu Secret figures sell for 10x–50x retail price in secondary markets.
Most Sought-After Labubu Secret Figures
Figure |
Rarity Level |
Resale Price (USD) |
Labubu Secret Zombie |
Ultra-Rare |
1,000–3,000+ |
Labubu Secret Spooky |
High |
500–1,500 |
Labubu Secret Temptation |
Extreme |
3,000–10,000+ |
More: What is the most popular Labubu series?
3. Strong Collector Culture & Hype
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Social Media Buzz: Fans post unboxing videos, custom repaints, and rare finds on TikTok, Instagram, and YouTube.
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Artist Collaborations: Limited collabs (e.g., with Pop Mart, Disney, or street artists) drive hype.
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Community Events: Pop-up exhibitions and artist signings fuel excitement.
4. Pop Mart’s Marketing Strategy
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Mystery Drops: Pop Mart releases figures without warning, creating urgency.
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Hidden Variants: Some blind boxes contain ultra-rare "chase" versions, encouraging bulk buys.
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Global Appeal: Sold in China, U.S., Japan, and Europe, making it a worldwide phenomenon.
More: Is a Seated Labubu Worth Collecting?
5. Why Fans Love Labubu Secret
✔ Thrill of the Hunt – Finding a rare Labubu Secret feels like winning a treasure hunt.
✔ Artistic Value – Its edgy, underground art style stands out from typical cute figures.
✔ Investment Potential – Rare versions increase in value over time.
Final Answer
Labubu Secret’s popularity comes from its mystique, scarcity, and collector hype. Whether you love its design or chase rare editions, it’s a must-have for art toy fans.
Want to start collecting? Follow Pop Mart’s official drops or hunt in resale markets!