The short answer: Adults are drawn to Labubu because of its edgy yet cute design, nostalgic appeal, and thriving collector culture—blending art, nostalgia, and even investment potential.
Here’s why this mischievous character has become a global phenomenon among grown-ups.
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1. Unique & Rebellious Design
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Playful Darkness: Labubu’s sharp teeth, big eyes, and mischievous grin strike a balance between cute and edgy—appealing to adults who grew up with alternative aesthetics.
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Artist Connection: Designed by Kasing Lung, a Hong Kong artist, Labubu carries underground art credibility, making it more than just a toy.
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Nostalgia for Subculture: Fans of street art, comics, and 90s anime see Labubu as a bridge between nostalgia and modern collectibles.
2. The Thrill of Collecting
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Blind Box Mystery: The excitement of unboxing rare Labubu figures taps into adult nostalgia (like trading cards or Pokémon).
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Limited Editions: Some Labubu releases sell out in minutes, creating a competitive hunt.
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Resale Value: Rare Labubu figures can resell for 10x–100x retail price, attracting investors.
Most Valuable Labubu Figures (2024)
| Figure |
Retail Price |
Resale Price |
| Labubu Zombie (Secret) |
$50 |
$3,000+ |
| Labubu Spooky |
$30 |
800–1,500 |
| Labubu Temptation |
$80 |
$5,000+ |
More: Is every Labubu a girl?
3. Artistic & Cultural Appeal
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Pop Art Influence: Labubu’s bold colors and exaggerated features align with contemporary pop art trends.
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Streetwear Crossover: Collaborations with brands like BAPE, Disney, and Pop Mart make Labubu a fashion statement.
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Social Media Hype: Instagram and TikTok trends (#LabubuCollector) fuel adult fandom.
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4. Stress Relief & Playful Escape
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Childlike Joy: Many adults buy Labubu to relive childhood nostalgia or combat stress.
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Office Decor: Labubu figures are popular desk companions for millennials and Gen Z professionals.
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Therapeutic Collecting: Organizing and displaying Labubu sets can be a mindful hobby.
More: Why is Labubu always sold out?
5. Community & Status Symbol
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Collector Groups: Facebook, Discord, and Reddit forums allow fans to trade, discuss, and flex rare finds.
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Conventions & Pop-Ups: Events like Designer Con turn Labubu hunting into a social experience.
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Flex Culture: Owning rare Labubu figures signals taste, exclusivity, and insider knowledge.
Final Answer
Adults love Labubu because it’s more than a toy—it’s art, nostalgia, investment, and community wrapped into one mischievous character.
Want to start collecting? Follow Pop Mart drops or join a Labubu trading group!
