Why Are Labubu Keychains So Popular? The Hype Explained

Labubu keychains—small, cute, and highly collectible—have become a global phenomenon, selling out within minutes of release. But what makes them so irresistible?

Here’s why collectors, celebrities, and casual fans are obsessed with these tiny figures.

1. The Power of the Labubu Brand

• Designed by Kasing Lung, a Hong Kong artist, Labubu is part of Pop Mart’s "The Monsters" series, known for its edgy yet adorable aesthetic.
• Limited editions (like Exciting Macaron or Spooky) create scarcity, driving demand.
• Celebrity endorsements: Stars like Ariana Grande and Pharrell Williams have been spotted with Labubu, boosting hype.

2. The Thrill of Blind Box Culture

• Mystery factor: Keychains come in blind boxes, making each unboxing a surprise.
• "Chase" variants: Rare versions (e.g., glow-in-the-dark Labubu) sell for 10x retail price ($10\to$100+).
• Social media unboxing: TikTok/Instagram trends (#LabubuKeychain) fuel FOMO (fear of missing out).

3. Perfect for Collectors & Fashion

• Affordable entry point: At $8–$15 each, they’re cheaper than full-sized figures.
• Easy to display: Clip onto bags, keys, or phone straps.
• Streetwear appeal: Collaborations with BAPE, Disney, and Murakami make them fashion statements.

4. Resale Market & Investment Potential

• Rare keychains (e.g., Zombie Labubu) resell for $50–$200+.
• Collector communities (Facebook groups, Discord) track values like stocks.

5. Where to Buy (Before They Sell Out!)

✔ Pop Mart U.S. Store (us.popmart.com) – Drops sell out in minutes.
✔ StockX/GOAT – For rare editions (but expect high markups).
✔ Local toy shops – Some carry exclusives.

Pro Tip: Follow @popmart_global on Instagram for secret restocks.

Final Answer

Labubu keychains are popular because they combine:
✅ Artistic appeal (Kasing Lung’s iconic design).
✅ Blind box excitement (rare variants = treasure hunt).
✅ Celebrity + streetwear hype.
✅ Strong resale value.

Want one? Act fast—new releases vanish instantly!