What is the difference between Labubu and Zimomo?
by kevin chai on June 22, 2025
Labubu and Zimomo are both popular characters in the collectible toy universe, particularly among fans of Pop Mart. Here’s a detailed breakdown of their differences:
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Tail Feature: The most distinct difference lies in Zimomo’s movable tail, which can be adjusted by collectors via its internal skeleton to create different poses. Labubu, in contrast, has no tail— a key distinguishing trait.
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Facial and Body Structure: Labubu typically features an oblong face with oblong eyes, while Zimomo has a round head and face, complemented by larger, rounder eyes. Additionally, Zimomo is approximately twice the size of Labubu, making it more visually prominent in collections.
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Personality Traits: Labubu is portrayed as a mischievous yet kind-hearted little sprite, always eager to help but sometimes prone to accidental mishaps. Zimomo, however, serves as the leader of the LABUBU clan, embodying a more adventurous, mature, and stable demeanor as a wise guiding figure.
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Narrative Roles: Labubu is a common character in The Monsters series, while Zimomo acts as the "big boss" of the elf group— akin to a "big brother" who leads and protects other elves.
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Market Availability: Labubu has a wide range of products across numerous series and styles, making it relatively common in the market. Zimomo is rarer, with limited-edition releases highly coveted by collectors due to their scarcity.
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Price Disparity: Due to rarity and production costs, Zimomo generally commands a higher price than Labubu. For example, a standard Labubu costs around $22, while renowned Zimomo collectibles like "I Found You" and "Angel in Clouds" can reach $290 and $180 respectively.
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Labubu’s Series: It spans diverse collections such as "Large in Energy," "Exciting Macaron," and "Having a Place," each offering varied styles through different colors, costumes, and accessories.
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Zimomo’s Series: Notable iterations include the 2018 STS exhibition original color version (dark gray with light gray face, maroon eye contours and fingertips) and the 2019 mint green edition (commemorating Hong Kong’s Dahood sneaker store’s 15th anniversary), which features a mint green body with white-gradient ears, legs, and tail.
