Is Labubu Worth Reselling?

Introduction: The Magic of Labubu

Labubu, a mischievous little monster character created by artist Kasing Lung and popularized by Pop Mart, has grown from niche designer toy to a global collectible craze. With its wide eyes, quirky fangs, and endless variations, Labubu figures—sold primarily in blind boxes—are loved by fans across Asia, Europe, and North America.

But the real buzz? The secondary market. Collectors and resellers have turned Labubu into more than just a cute figurine—it’s now an asset class with real profit potential. The question is: is Labubu truly worth reselling, or is it another passing fad like Beanie Babies?

Understanding Labubu’s Resale Value

Resale values vary widely depending on rarity, edition type, and timing. A basic blind-box figure may only yield a small margin, while limited editions or collaborations can bring astronomical returns.

 More:  All Labubu Series (5th) --- The Little Monster Mini Figure Collection 2 (2019)

Here’s a snapshot of Labubu’s resale potential:

Some record-breaking sales include life-size Labubu figures that fetched over $150,000 at auction—turning a toy into a serious investment.

Why the Craze Took Off

Several factors fuel the Labubu resale phenomenon:

• Blind-box excitement: Buyers don’t know which design they’ll get, creating surprise, scarcity, and a strong resale market for rare pulls.

• Global community: Fans share collections online, boosting demand and cultural cachet.

• Limited drops: Collaborations with artists, brands, and special events create exclusivity that drives secondary prices higher.

• Crossover appeal: Labubu sits at the intersection of fashion, street culture, and art toys, making it attractive to more than just traditional toy collectors.

 More:  Are Labubu and “The Monsters” The Same?

Risks of Reselling Labubu

While the profits look tempting, reselling Labubu isn’t risk-free.

1. Market volatility
   Trends in collectibles rise and fall quickly. Some series have seen their resale values drop sharply after initial hype.

2. Counterfeit products
   Fake Labubus—sometimes called “Lafufus”—are flooding marketplaces. Without careful authentication, resellers risk buying or selling knockoffs.

3. Quality concerns
   Recent collectors have noticed declining quality in mass-produced editions, with issues like misaligned paint, loose parts, or inconsistent stitching in plush versions.

4. Saturation risk
   With Pop Mart releasing dozens of Labubu lines every year, overproduction could weaken long-term value.

More:  What Is The Labubu Controversy?

Collector vs. Investor Mindset

• Collectors see Labubu as art and joy first. If resale value increases, that’s a bonus.

• Investors approach Labubu purely for profit. While rare editions can yield massive returns, relying on hype cycles is risky.

The safest approach may be a mix of both: buy what you love, and resell selectively to fund future purchases.

Is Labubu Worth Reselling?

Yes—but with caution. Labubu can be extremely profitable if you manage to secure rare figures or limited collaborations. However, the market is unpredictable, flooded with counterfeits, and driven by trends that could cool off quickly.

For collectors, reselling can be a fun way to sustain the hobby. For pure investors, Labubu is speculative—similar to sneakers or trading cards—where timing, scarcity, and community sentiment matter as much as the product itself.

✨ Final Thoughts: If you’re passionate about designer toys and enjoy the thrill of collecting, reselling Labubu can be rewarding both financially and emotionally. But if you’re looking for a guaranteed, stable investment, Labubu may be too volatile to rely on.