Does Gen Alpha like Labubu?

Short Answer
Yes, many members of Generation Alpha (those born from 2010 onwards) do show interest in Labubu. However, this interest is often influenced by older siblings, family members, or exposure on social media, rather than stemming from a deep personal fandom or collector’s mindset.

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Do Gen Alpha Kids Really Like Labubu?

Labubu is a character from the POP MART blind box universe that has become a massive hit among teens and young adults. But what about younger children—especially those in Generation Alpha?

While Labubu was never specifically designed for young kids, its quirky design, cute-but-weird appeal, and presence in the homes of older siblings have made it increasingly visible to Gen Alpha. Let’s break down how and why this generation connects with it.

1. Influence of Older Siblings and Family

Many kids in the Gen Alpha age group (especially those between 4–10 years old) are introduced to Labubu through their older siblings, teenage cousins, or even their parents. As older family members collect and display Labubu figures, younger kids naturally grow curious and may even start developing a fondness for the character—despite not fully understanding the designer toy culture behind it.

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2. Visual Appeal and “Weird-Cute” Design

Labubu’s design blends the odd and adorable—a style that’s surprisingly attractive to young children. The exaggerated facial features, bright colors, and

himsical themes resonate with the same part of the brain that makes kids love creatures like Stitch, the Minions, or UglyDolls.

This “ugly-cute” aesthetic is often more stimulating than traditionally sweet and soft toys, especially in a digital-first environment where kids are constantly seeing high-contrast, eye-catching visuals.

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3. The Blind Box Surprise Factor

Generation Alpha loves surprises—and few things captivate a child’s attention more than opening something unknown. Blind boxes like those from POP MART tap directly into this excitement.

Even if a Gen Alpha child doesn’t know who Labubu is, the simple act of unboxing a mystery toy provides immediate engagement and delight. This surprise-and-reward mechanism is similar to what makes Kinder eggs and YouTube toy-unboxing videos so addictive to kids.

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4. Limited Emotional Connection to the Character

Unlike beloved children’s characters like Peppa Pig, Paw Patrol, or Bluey, Labubu doesn’t have a regular TV show or book series. Without a strong narrative or emotional development, young children are less likely to form long-term attachments to the character itself.

In short, Labubu may be fun and visually interesting—but it doesn’t (yet) offer the rich, story-driven content that defines classic childhood favorites.

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5. Passive vs. Active Engagement

• Teens (Gen Z): Actively buy, collect, trade, and display Labubu.

• Younger Gen Alpha (ages 6–9): Engage passively—enjoy playing with one or two figures at home but unlikely to seek them out independently.

• Preschool-age (under 5): May enjoy the tactile feel and appearance of the toy but do not understand its context or collectability.

Key Differences: Gen Z vs. Gen Alpha and Labubu

Conclusion: A Secondary Audience, But Still Interested

Labubu isn’t primarily targeted at children—but that hasn’t stopped Gen Alpha from becoming secondary fans. Their interest is typically visual and curiosity-based rather than collector-driven. They might not follow POP MART releases or know the backstory, but they’ll still love hugging a soft Labubu plush or watching someone open a mystery box on YouTube.

If you’re a parent wondering whether Labubu is “for kids,” the answer is: It depends on your child’s age, exposure, and sensitivity to design style. While not harmful or inappropriate, Labubu is still more of a design toy than a traditional children’s character.