Will Labubu Hold Its Value? The Collector's Guide

The Short Answer

Labubu will likely maintain value for rare, limited editions but may depreciate for common releases. The most exclusive figures (like the $108,000 mint green Labubu) should hold or increase in value, while mass-produced versions could lose worth over time. Long-term value depends on Pop Mart's ability to maintain exclusivity and expand the brand's cultural significance.

Understanding Labubu's Current Value

Labubu's worth today stems from three key factors:

1. Artificial Scarcity: Pop Mart's limited releases and blind box mechanics create intense demand. The mint green Labubu sold for $108,000 precisely because only one exists worldwide.

2. Celebrity Endorsements: When stars like BLACKPINK's Lisa and Rihanna showcase their Labubu collections, values spike immediately. Lisa's social media post alone caused an 800% surge in searches.

3. Cultural Cachet: Unlike ordinary toys, Labubu has gained recognition as collectible art, with collaborations at the Louvre and with luxury brands like Dior.

The Risks to Consider

Potential threats to Labubu's long-term value include:

• Overproduction: As Pop Mart releases more series (V1, V2, regional editions), the market risks becoming oversaturated
• Counterfeits: Fake Labubus are already appearing on major marketplaces, potentially diluting brand authenticity
• Hype Cycles: All collectibles face the danger of being "the next Beanie Babies" - hugely popular before crashing

Smart Collecting Strategies

For those considering Labubu as an investment:

✔ Focus on ultra-rare editions: Event exclusives and low-production runs (like the brown Labubu, limited to 15 pieces) have the strongest value retention

✔ Verify authenticity: Learn to spot genuine packaging, materials, and seller reputations

✔ Buy what you love: The most successful collectors treat Labubu as art first, investment second

✖ Avoid mass-produced versions: Common blind box figures are most vulnerable to depreciation

The Future Outlook

Labubu's trajectory will likely follow one of three paths:

1. Best Case: Becomes a timeless collectible like KAWS or Bearbrick, with values steadily appreciating

2. Worst Case: Fades as a passing trend when the next hot collectible emerges

3. Most Probable: Selective retention where only the rarest pieces maintain premium values

Final Recommendation

For serious collectors, Labubu represents a compelling but nuanced opportunity. The brand's artistic credibility and clever marketing suggest staying power, but only for truly limited editions. Approach Labubu collecting with passion first, financial expectations second, and always prioritize rarity over quantity.