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The Short Answer:
Labubu's rise from niche collectible to global fashion phenomenon was fueled by celebrity endorsements from Blackpink's Lisa and Rosé, Rihanna, Dua Lipa, David Beckham, Marc Jacobs, and even Kim Kardashian's son Saint. This unexpected A-list adoption transformed the quirky vinyl figure into a must-have luxury accessory.
Now, let's explore how this happened and why it matters.
More: Does Labubu Have a Boyfriend?
More: The Most Expensive Labubu: A Surprising Rise in the World of Designer Toys
The Labubu craze can be traced to these key influencers:
When Blackpink's Lisa began accessorizing with Labubu in 2021, she unknowingly created a blueprint:
Rihanna's casual use of a pink Labubu plush demonstrated its versatility:
David Beckham's participation was pivotal because:
More: What's the Story Behind Labubu?
Labubu's celebrity moment represents three cultural shifts:
The New Rules of Cool
Celebrities no longer need to be "too cool" for playful accessories—authenticity matters more.
Art Toys as Status Symbols
What was once niche is now mainstream, with collectibles rivaling traditional luxury items.
Asia's Growing Cultural Influence
A Chinese-designed toy being embraced by Western celebrities signals changing power dynamics in pop culture.
More: Why are Labubus so expensive?
With celebrities continuing to showcase their collections (Central Cee recently featured one in a music video), the trend shows no signs of slowing. The real question is: which A-lister will join the movement next?
Want to join the craze? Start with Pop Mart's original series or limited collaborations—just be prepared for some serious collector competition.
Pro Tip: Follow your favorite celebrities' social media for styling inspiration—you might spot the next big Labubu trend before it goes viral.
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